Mark Medina

I'm Mark Medina, founder of UPROAD, a production company that tells human stories at any scale. I shoot and direct work that feels cinematic but grounded: real moments, natural energy, visuals that look lived-in, not manufactured.

I keep shoots loose because that's when people stop performing and start existing. That's the same instinct UPROAD is built on: whether it's a wedding, a brand campaign, or a personal portrait, we show up the same way.

Since founding UPROAD, I've taken on outside collaborations that pushed my craft, including an ongoing partnership with Tony Nguyen Photography on promotional and educational content for Balanced Body, and work with Sato Studios on projects for Toyota, NASCAR, RWB, and American Force Tires. Both brought me on to develop my skills and build real-world experience, and that growth is baked into how UPROAD operates today.

Outside of shooting, I'm usually running, playing flag football, or on a basketball court. Staying in motion keeps me sharp and helps me see things differently when I get back behind the camera.